We’re pleased to share the results of our Winter 2025-26 bioacoustic survey, which provides a detailed picture of bird activity across seven Vitacress sites between November 2025 and January 2026.

Bioacoustic monitoring uses automated recording devices to capture wildlife sounds over long periods. Experts at Carbon Rewild analyse these recordings with specialist software to identify species presence, behaviour and activity trends, providing a consistent and non-invasive way to monitor biodiversity.

What we found
Across all locations, the survey identified 72 bird species, with over 237,000 individual calls recorded and analysed. Many familiar farmland and woodland birds were present, and our five most frequently recorded species in order were: robin, dunnock, wren, blue tit and long tailed tit.

The survey also highlights the ecological value of our sites, recording:

  • 10 red-listed species (highest conservation concern)
  • 24 amber-listed species (moderate conservation concern)
  • 33 green-listed species (lower risk or stable)
  • 5 introduced non-native species

The presence of red-listed species, such as lapwing, skylark, house sparrow, yellowhammer, grey partridge and mistle thrush, highlights both the importance of our sites in supporting species of high conservation concern, and the need to continue managing them sensitively.

Several other notable and priority species were recorded during the survey, including:

  • Long-eared owl and snipe at Abbey Farm in Kent
  • Peregrine falcon at Lower Link Farm in Hampshire
  • Common sandpiper at Mullens in Wiltshire
  • Water rail at the home of Vitacress Herbs in Chichester
  • Green sandpiper at Doddings in Dorset

The presence of these species indicates that our habitats are supporting a wide range of ecological niches, including aquatic and wetland specialists.

Why this matters: Delivering for nature and our customers
UK bird populations have experienced significant declines, and recent estimates point to the UK having tens of million fewer birds now than in 1970. This is primarily due to habitat loss and agricultural intensification, but also climate change.

This survey helps us to track biodiversity trends, identify opportunities for habitat improvement, and demonstrate the environmental value of our farming practices.

What happens next?
We will use these findings to inform land management and habitat creation, support biodiversity reporting and sustainability targets, and guide further monitoring. Continued surveys will allow us to measure progress, assisting with the delivery of meaningful outcomes for nature across Vitacress sites.
We look forward to sharing the results of our summer survey later this year, as we continue to build a clearer picture of biodiversity across our farming operations.

You can read the full bioacoustics report here: Vitacress Winter Bioacoustic Survey Report

Vitacress has published its latest Second Nature Impact Report, highlighting the positive steps being taken across the business to support our commitment to achieving net zero emissions by 2040.

The report showcases continued progress in tackling climate change, protecting natural resources, and supporting people and communities. Over the past year, investments in renewable energy, energy efficiency projects, and lower-emission equipment have helped reduce the company’s environmental footprint while improving operational performance.

Alongside our work to reduce emissions, Vitacress continues to strengthen its approach to sustainable farming, water stewardship, biodiversity, waste reduction, and responsible packaging. Key achievements include the successful transition to peat-free ornamental herb production, habitat restoration projects, and initiatives designed to increase recycling and reduce resource use.

Protecting and enhancing nature remains a key priority. The report highlights ongoing work to support wildlife and pollinators, improve ecological monitoring, and invest in chalk river restoration projects, helping to protect valuable local ecosystems for the future.

People are also at the heart of the Second Nature strategy. Vitacress remains committed to fair working practices, employee wellbeing, health and safety, and responsible engagement throughout our supply chain and the communities in which we operate.

Looking ahead, the business will continue to expand its decarbonisation programmes, strengthen biodiversity, and water stewardship initiatives, work closely with suppliers to reduce environmental impacts, and further enhance its approach to ethical sourcing and human rights.

Second Nature reflects Vitacress’ ambition to build a resilient and sustainable business, balancing environmental progress, business performance, and social responsibility to create a positive impact for future generations.

You can read the full report here: Second Nature Impact Report

And access an interactive version here: Second Nature Interactive Impact Report

As part of our commitment to responsible water use in the production of our products we conduct extensive monitoring to ensure full compliance with all our regulatory requirements.

Monitoring river water quality is extremely complex, due to the challenges from multiple pollution sources, for example field and road run-off and urban drainage, to detection thresholds of contaminants which can be very low – significantly lower than drinking water – and difficult, or even impossible to test for. In this article, we explore the realities and challenges of compliance, how we work with the Environment Agency (EA) and the steps we take to minimise our impact while providing the very best products for our customers.

But how do we do it?  You can read more here.

Washing Salad Leaves with Minimal Environmental Impact

Our Washing Process

Water is essential to our salad washing process, and we take great care to ensure our operations have minimal environmental impact. Our salads are washed using water sourced from the chalk aquifer. After washing our salads this water is returned to the environment through the Bourne Rivulet.

How It Works

  • We extract water from deep underground via boreholes in the aquifer.
  • This water is used in our salad washing process and for growing Watercress. We are ‘non-consumptive’ for our watercress and salad washing in the UK – this means we return our water to the local environment.

Once the process is complete, the water from the salad washing is screened to remove any remaining leaves and then allowed to slowly flow through two large watercress beds to allow any sediment to drop out before being discharged to a channel that feeds into the Bourne Rivulet approximately 400 metres downstream.

Monitoring & Quality Control

We conduct extensive water monitoring checks, above and beyond those required, to ensure compliance with all our regulatory requirements:

  • Decades of Testing – We have been rigorously testing water quality for years to ensure compliance with environmental regulations. We not only test our water chemistry but also assess the health of the aquatic biology in the river and surrounding channels at seven distinct locations, above, within, and below our operations.
  • The Environment Agency (EA) made us aware that we would need to check our water for pesticide residue that may be washed off salad leaves.  And we therefore embarked on a seasonal programme of pesticides testing in 2022.
  • The EA asked us to report our results as annual average concentrations and maximum concentrations. We did this in 2022 and generated a very large amount of data that we made available to the EA.  There were 9 results showing detections above the EA issued level of detection, and these were derived from the 14,512 individual test results from across the sampling year.
  • We then set up a trial ozone water treatment in 2023 to understand how these trace levels could be removed from the water.
  • Not all the levels of detection required by the EA could be met by the laboratory nor by the laboratory used by the EA.  Therefore, the analysis employed could not always provide scientifically provable results.  That’s why we worked with the EA for the next year to agree scientifically provable levels of detection of pesticides.  We also developed a new sampling and analysis methodology that enables much lower levels of detection and produce scientifically robust data. In June 2025 we tested this methodology through a new water treatment technology.  The results showed that this form of water treatment is highly effective at removing potentially present pesticides.  However, some of the very low levels of detection were still too low for the laboratory to scientifically prove. We are continuing to work with the EA and laboratory to agree scientifically provable analysis.
  • We have conducted a risk assessment to establish the likelihood of pesticides entering the water process. This assessed the persistence on the plant tissue once is has been applied in the field, noting applications are diluted and administered under strict guidelines. The second part of the assessment looked at degradation rates in water. The lower the persistence on plant tissue and the faster the degradation rate in water indicates that certain pesticides present extremely low risk to the environment from our washing facility. All data was obtained from the PPDB: Pesticide Properties Database and BPDB: Biopesticides Database hosted by the University of Hertfordshire.
  • We also monitor our river biology. The Bourne Rivulet and local streams support spawning sites for wild brown trout and are teeming with all age classes, which reflects good water quality.  Our waterways also have good healthy ranunculus (water crowfoot) beds that provide habitat and shelter to bullhead and the aquatic invertebrate communities associated with chalk streams. Key predators such as otters and kingfishers are resident on our site indicating a good source of food and therefore healthy ecosystem.

The Challenges of Monitoring & Regulations

Monitoring water quality, especially for pollutants like pesticides – presents significant challenges, many of which extend beyond farming alone. Although pesticide use is a key factor in modern farming, including organic farming, to ensure crops remain healthy and productive.

Monitoring river water quality is an incredibly complex task due to several key factors:

  • Multiple Pollution Sources – rivers are exposed to contaminants from many sources, including rainwater runoff, urban drainage, and, in some cases, untreated sewage. Farming is just one part of the broader picture.
  • Low Detection Limits – environmental pesticide detection thresholds set by regulators can be so low that UK laboratories often lack the capability to test for them. In fact, for 17 out of 88 required pesticide tests, no UK laboratory can currently measure the levels set by the EA – and these limits are less than those constraints placed on wastewater treatment, that is then discharged to the rivers and groundwater. This means that while we invest heavily in testing, current guidelines make it impossible to monitor every potential contaminant in the water.
  • With this presenting an industrywide issue, we continue to work proactively with the EA to refine our testing methods and seek out new solutions for this reporting.

Regulatory Compliance & Permits

We also work closely with the EA and our customers to ensure full compliance with all regulations:

  • We follow regulatory advice from the EA and are fully compliant regarding pesticide usage on our farms and our suppliers’ farms in line with EU and UK pesticides regulations and our customers policies.
  • We hold an abstraction license, allowing us to responsibly extract water for our operations.
  • We hold two discharge permits, ensuring all water returned to the river meets strict environmental standards.
  • We are in the process of varying these discharge permits, for which we have applied to the EA. This does not change how we work but is subject to new pesticide monitoring criteria as set out by the regulator. The revision of discharge permits currently under discussion does not ask for an increase in volume discharged to the Bourne Rivulet.
  • We have provided a comprehensive suite of data and information for the permit variation.

Looking Ahead

We continue to invest in the development of new water‑treatment solutions, exploring advanced technologies and applying scientifically robust analytical methodologies to further enhance the precision and effectiveness of our approach.

Our latest water treatment system is ready to progress through the EA’s permit‑variation process, a mandatory step before installation. We will be able to submit this application as soon as the determination of our existing permit variation has been completed by the EA.

These actions form part of our long‑term commitment to continuous improvement and transparent collaboration with regulators. We remain firmly dedicated to meeting – and where possible, exceeding – the industry’s highest standards for environmental protection and ethical practice.

Vitacress is pleased to announce that its net-zero targets have been formally approved by the Science Based Targets initiative (SBTi), reinforcing the company’s long-standing commitment to sustainability and climate responsibility.

Under this commitment, Vitacress aims to achieve net zero across its entire value chain by 2040. The validated targets include both near-term and long-term goals that map a clear path through to 2050, supporting a comprehensive and science-led decarbonization strategy.

To meet this goal, the company will focus on reducing direct emissions at their source. Any remaining emissions will be neutralized in accordance with SBTi standards.

Delivery of this plan will be driven by Second Nature, Vitacress’ environmental framework, which targets seven core areas: carbon, water, plastics, waste, soil health, peat, and biodiversity. Underpinned by its commitment to promote human rights across the end-to-end supply chain.

“This milestone reflects our belief that sustainability is at the heart of everything we do,” said Chris Jinks, CEO. “By aligning our goals with the science of the SBTi and taking the actions across our business that we need to take, we’re creating lasting, positive change for our people, our partners, and the planet.”

We’re proud to share that we’ve partnered with Wessex Rivers Trust to restore and enhance 200 metres of the Bourne Rivulet, one of Hampshire’s precious chalk streams and a globally rare habitat. Transforming the area from a straight, manmade channel into a thriving ecosystem.

Did you know? The UK is home to 85% of the world’s 200 chalk streams. Protecting them matters.

This project is part of our Second Nature sustainability programme, and these improvements will help create a healthier, more resilient river ecosystem and benefit species like brown trout, kingfishers, reed warblers, water voles, and otters.

What’s happening on the ground?

  • Restoring the river’s natural meander
  • Adding woody debris and root plates for kingfisher perches and habitat diversity
  • Creating gravel berms for fish spawning
  • Improving floodplain connectivity for wading birds
  • Installing kingfisher nesting burrows
  • Planting native trees, shrubs, and wildflowers
  • Enhancing river margins for biodiversity and climate resilience

And we’re not stopping there. Next year, we’ll invite our team to join in planting native trees and riverside wildflowers, bringing sustainability to life with hands-on action.

This work builds on the St Mary Bourne site’s impressive portfolio of habitat projects, including:

  • Planting a diverse native woodland with the Woodland Trust
  • Reintroducing black poplar (the UK’s rarest tree)
  • Creating a new chalk stream

This is sustainability made real – on the ground, in the water, and with our people.

We’re pleased to share the latest report from our bioacoustics bird and bat surveying, conducted spring and summer 2025. These surveys play a crucial role within our Second Nature environmental programme, as we collect biodiversity data to inform habitat creation and species-specific conservation programmes.

The bioacoustics devices use specialised technology to record bird and bat sounds, before being analysed by experts at Carbon Rewild, who put together our report.

Key findings include:

  • 91 species recorded, an 11% increase on 2024
  • 22 red list species recorded compared to 19 in 2024
  • 15 new species not recorded in 2024, including the rare red backed shrike and nightingale
  • Recordings of grey wagtail, a key Vitacress Farm Excellence species, increased by 147% year on year
  • Our greatest increase was for kestrel (588%), possibly due to them nesting close to one of our recording devices – they are very noisy!
  • Several aquatic species also showed increases, including water rail (413%), reed warblers (372%) and kingfishers (175%) enhancing chalk streams and aquatic habitats, which continues to be a key priority of our Second Nature strategy
  • 10 bat species, including the aquatic habitat dependent Daubenton’s bat and the rare barbastelle

This work highlights how farms can support rich and varied wildlife, and how sound can help us track and protect it.

As part of the Vitacress Farm Excellence Programme, we continue to work closely with LEAF (Linking Environment And Farming). Their sustainable farming principles help guide our approach to Integrated Farm Management, ensuring that the biodiversity insights gained through bioacoustics translate into practical, on-farm improvements. LEAF’s support reinforces the importance of evidence-based, nature-positive farming, something we are proud to champion across our sites.

Read the full report here: Vitacress Bioacoustic Survey Report Spring-Summer 2025

Coming up next: Our winter bird bioacoustics report is forecast for release in April 2026, featuring our Dorset farms for the first time. We will be keeping a close eye for any water pipits!

Thanks to Carbon Rewild, LEAF, our bioacoustics partners, and all our farmers – your expertise and collaboration made this possible.

The latest Intergovernmental Panel on Climate Change (IPCC) science makes it clear: we’re nearing a critical threshold for humanity. But limiting global temperature rise to 1.5°C is still within reach. That’s why we’ve committed to becoming net zero across our entire value chain by 2040, with near and long-term targets approved by the Science Based Targets initiative (SBTi) setting our path out to 2050.

Now in its third year, our Second Nature framework is the foundation of our environmental strategy to achieve net zero. It drives action across six core priorities: Reducing Emissions, Sustainable Water Use, Sustainable Growing, Enhancing Biodiversity, Reducing Plastic and, Cutting Waste. All underpinned by our commitment to promote Human Rights across our end-to-end supply chain.

These efforts are embedded into daily operations across all departments, from farming to finance, engineering to commercial, and is powered by teamwork.

Our Vitacress 2024 Second Nature Impacts Report highlights the meaningful progress we have made and outlines our next steps.

Some standout achievements:

🌿 45% reduction in water use at Vitacress Portugal

🌿 Ambitious soil health targets on all farms

🌿 100% peat-free ornamental pot herbs at Vitacress Herbs

🌿 Habitat improvements and nature partnerships across our farms

🌿 Major reduction in plastic and increased recycling

As Group Environment Manager Leah Mathias-Collins explains: “This is a big challenge, but we’re up for it! By working together with colleagues and suppliers, we’ll continue to deliver real change.”  

At Vitacress sustainability is Second Nature💚

Alongside our bioacoustic monitoring and traditional bird surveys, we’re proud to be using bird ringing as a vital tool to deepen our understanding of the bird populations on our farms.

We use key data such as Bird Age and Health, Breeding Success, Migration Patterns, and Prevalence of Avian Disease to inform our conservation strategies and habitat works. Ensuring our efforts truly benefit the endangered species they’re designed for.

Some of the birds ringed recently at our Kent farm include Yellowhammer, Nightingale, Grasshopper Warbler, Skylark, Jack Snipe, Bullfinch and Tree sparrow.

Many of these birds have faced serious declines. For instance, tree sparrow populations dropped by 93% between 1970 and 2008. But thanks to our volunteer group, and data from our surveys, we’ve installed tree sparrow terraces in the right places, boosting their nesting and breeding success.

Also at our Kent farm, our bespoke bird boxes support birds of prey, and our Kent bird ringers recently confirmed kestrels breeding in one of them!

We’re working to expand bird ringing across all our farms. If you’re a licensed BTO bird ringer and want to be part of hands-on, data-driven conservation, we’d love to hear from you.

 

Farming doesn’t exist in isolation – it thrives as part of a living, breathing ecosystem. At Vitacress we believe that protecting and encouraging wildlife on our farms leads to healthier crops, fewer pests, and a more sustainable approach to food production. Given that 70% of the UK’s land is farmland, our sector has a unique opportunity, and responsibility, to address the biodiversity crisis.

But how do you protect what you can’t always see?

This is where bioacoustics comes in. An innovative field, transforming how we monitor and understand biodiversity.

As Leah Mathias-Collins, our Group Environment Manager explains: “For the past three years, we’ve proudly partnered with Carbon Rewild, specialists in acoustic monitoring and biodiversity data. We use bioacoustic devices to monitor wildlife species on specific farms and use the data to develop and deliver bespoke conservation projects.”

This winter marked a new milestone. We completed our first-ever winter bird recording project covering five UK sites. From November 2024 to February 2025, bioacoustics recording devices captured bird calls around the clock. We then used AI technology and expert analysis to identify species and estimate population levels.

Most exciting takeaways from this report:
💚 79 bird species identified including Hawfinch, Kingfishers, Ring-Necked Parakeet, Rooks, Song Thrushes
❤️ 12 red list species of conservation concern identified including Yellowhammer, Greenfinch, Marsh Tit, Mistle Thrush, Herring Gull, Lapwing, Skylark
🧡 26 amber list species identified

With our farms spread across the South of England, this data gives a valuable snapshot of the local wildlife and shows how our farms are supporting these species in different ways.

You can read the full report here: Vitacress Winter Bioacoustic Survey Report

Next Stop! October 2025. We’re excited to share our spring/summer bioacoustics report which will also include bat monitoring.

Biodiversity is everyone’s business. At Vitacress, we’re proud to play our part by listening to nature and acting on what we hear.

📷 Thank you to Pixabay for the beautiful photography.

Vitacress is taking important steps to prioritise its most valuable asset: its people. Investing in our colleagues ensures we do the right thing by our people whilst helping to fuel innovation, growth and long-term success for the business.

Growing is at the heart of our business

We are committed to fostering a culture of learning and development. Recognising that the skills and knowledge of our colleagues are critical to staying competitive in a fast-paced marketplace, we are investing in training and upskilling. Employees experience personal and professional growth and the satisfaction of working for a company that values them.

Matt Edghill has been working for Vitacress Herbs for over four years and following the successful completion of his apprenticeship, moved into a permanent role. “Over time, I was given more autonomy and responsibility, taking the lead on jobs to complete by myself. This progression allowed me to develop my knowledge and skills.”

Showing appreciation

We know that our success is directly linked to the motivation, dedication, and passion of our employees. Our new Employee Recognition Scheme is a powerful embodiment of that. It is designed to create a culture of appreciation, where the exceptional efforts and achievements of employees at all levels are acknowledged and celebrated.

Vitacress Portugal knows first-hand how important this is. MD, Vitacress Portugal, Carlos Vicente comments: “The teams in Portugal are really embracing our new recognition scheme. It provides everyone with the opportunity to recognise where a colleague has shown great behaviour and demonstrated our values. People are using the cards to say a special and personal thank you and the nominations for the first awards are flooding in.”

Following its launch, the team encouraged colleagues to get involved and took every opportunity to recognise their colleagues – over 50 ‘thank you’ cards were issued in the first four weeks, that’s a lot of appreciation! Sometimes, a simple thank you means a lot. Tânia Cortinhas, senior factory supervisor, says: “Although it’s new and people are still learning about it, the program started well. I noticed an immediate improvement in the culture and an increase in friendliness among colleagues. More than the monetary value, I really value the ‘thank you’ gestures.”

Empowering Career Advancement

The business promotes a growth mindset, actively encouraging employees to seek career advancement within the company. With the recent launch of our new Talent Development Programme in the UK, this approach provides development opportunities for people, encourages empowerment and ensures the business has well-qualified and motivated individuals. Nathaniel Wood, harvest supervisor at one of our farms in Wiltshire, comments: “The last six months as supervisor have been a real show of confidence from my managers who have allowed me the freedom to manage a team and take on more responsibilities.”

Vitacress embraces progression and recognition in the workplace where excellence is not just encouraged but celebrated. It highlights our commitment to our employees, believing that recognising and rewarding outstanding contributions is critical to the success of both its people and the business.

Vitacress Salads colleagues have chosen Hampshire and Isle of Wight Air Ambulance as their charity partner for 2025. Our colleagues’ support will make an important, positive difference to the charity’s life-saving service.

Since the Air Ambulance Team’s first flight in July 2007, a team of doctors, dispatchers, paramedics and pilots have responded to more than 19,000 emergencies across Hampshire and the Isle of Wight from their airbase in Thruxton, Andover.

When every second counts, they bring advanced critical care, usually found in a hospital emergency department, to their patients – whether that be beachside, roadside, countryside or bedside – giving them the best chance of survival and recovery.

When it comes to saving lives, time is critical. That’s why the charity has secured a more central location near Southampton Airport and are now fundraising the £3.6 million needed to rebuild and equip the site to be fully operational.

We are delighted to play our part in helping Hampshire and Isle of Wight Air Ambulance save time and save lives by organising fundraising activities throughout 2025. We look forward to watching our own little helicopter track our progress!

Find out more about this amazing charity at: https://www.hiowaa.org/

📸 Tim Wallace

In the face of global climate change, companies are recognising the importance of taking responsibility for their environmental impact. Working towards net zero is a significant objective for Vitacress, not only to protect the land we use but to nurture the future and ensure long term sustainability. Here we explore some of the progress made across the Group.

Looking after the environment is Second Nature to us

We are working towards becoming net zero by 2040 and have put in place a framework to help us achieve this. Group Environment Manager, Leah Mathias-Collins, comments: “Aptly named, Second Nature, our net zero ambition will be achieved by focusing on emissions, water, plastics, waste, soils, peat and biodiversity. To support this critical work, we are committed to setting science-based targets and FLAG targets – that’s Forest Land Use and Agriculture.” These targets will help us to identify where and how we need to reduce our emissions in our operations and our supply chain.

A critical resource

Water is critical for companies like Vitacress and with volatile weather patterns across Europe, we must make sure we put measures in place to ensure we use it as efficiently and responsibly as possible. In 2022, actions were introduced to reduce the volume we use – in Vitacress Portugal, they successfully reduced their use by 33% when compared with the year before.

Production Director in Vitacress Portugal, Simon Hues comments: “Water is critical to grow the quality crops we deliver to our customers year-round and with changing weather, we knew we needed to address this quickly. We optimise irrigation and have improved the infrastructure to increase our water efficiency. We’ve also modified the growing processes on our farms which has significantly reduced the requirement across all of our growing sites.”

We take responsibility for the land we farm seriously

We know if we protect and nourish our soil sustainably now, it will continue to produce quality crops in the future. In the UK, we are working with NIAB (National Institute of Agricultural Botany) to set a blueprint for soil health. What this means is it will help us to understand the impact of our soil cultivation and therefore, identify where we can enhance rotations (enabling the soil to ‘rest’) and add Organic Matter – this puts natural nutrients back into the soil, encourages worms and increases microorganisms (the things that produce healthy soil). It also increases soil carbon which increases water retention meaning less irrigation.

We need to protect the natural world around us

Now in its third year, the Vitacress Farm Excellence (VFE) programme has made great strides. 100% of our farms work to enhance and conserve wildlife habitats and biodiversity. Launched in partnership with LEAF Marque certification to prove our commitment to sustainable farming, it measures environmental improvements through the delivery of tailored 10-year biodiversity management plans.

Claire Mike, technical & business development director at LEAF, says: “We are super proud to be part of Vitacress Farm Excellence. It’s an exemplary demonstration of a company making a firm commitment to the delivery of more sustainable farming, including water, energy and waste management, pollution control, crop health and protection as well as community engagement. Together with Vitacress and the Hampshire and Isle of Wight Wildlife Trust, we are working together to drive forward a food and farming system that encourages nature and landscapes to thrive and helps farmers in the land, protected and aquaculture sectors adapt to the changing environmental landscape.”

We also work with Carbon Rewild and adopted their bioacoustics technology to monitor birds and bats across our farms and great news – recent results identified that over a third were on the ‘red list’ which means they’re at risk of disappearing. By identifying at risk species on our farms, we know we’re doing something right so we will continue to enhance habitats to encourage them to visit our farms. We will then continue to monitor to ensure we’re on track.

Healthy soil, responsible use of water and enhancing biodiversity are just some of the actions we have taken as a business to make us more resilient, more competitive and more prepared for a rapidly changing climate. Vitacress recognises that achieving net zero is not just a goal; it’s a path to a more sustainable and resilient future for us all.

As a business helping families eat better with our healthy fresh produce, one principle remains – the importance of delivering quality. Whether it’s product quality, which is paramount at Vitacress, the service we offer or our work ethics, quality underpins our success.

David visiting our farm in Wiltshire

MD, Vitacress Herbs, David Walmsley comments: “We are obsessive about food quality within our business. It’s critical that our retail customers and the end consumers are delighted every time they purchase our produce.” But when it comes to one of our Group-wide values – ‘Always Deliver Quality’ – it’s about much more than the quality of the produce we sell.

David continues: “it’s about a job well done, about being proud of everything we do and about delivering for our customers consistently day in, day out. As the leader in our business, I am privileged to see this value come to life every day in the way we work together as a team and the standards we set ourselves and those we partner with. The Vitacress badge means something to us all and the passion we have across our organisation for our reputation of quality is amazing.”

Vitacress regularly demonstrates this value in its daily operations.

Always – consistency is key

Our teams work hard to turn the complex into routine. We have developed a resilient supply chain that enables us to deliver a consistently high service level to all our customers. This requires dedication from the entire supply chain – from the procurement team, our farmers and partner growers, through to our inbound quality team who makes sure the crops meet our high standards.

Deliver – working to a common goal

Colleagues working together across planning, operations, technical and logistics to deliver what the customer wants on time and in full, despite potential delays such as volatile weather or transport delays. To manage the complexity of 120 production runs every day is only possible with a core strength and rigorous processes. The teams are then able adapt when orders change and the problem solving and collaboration kick in. Typically, we deliver 99% of all orders which is very impressive for such a diverse range of produce.

Quality – a collaborative effort

None of this is possible without amazing support teams who take pride in a job well done. It may be our engineers who ensure that our machinery is in optimum condition for efficiency. Or it could be someone in the business who spots a potential hazard and takes accountability to ensure our factory continues to operate safely and smoothly.

Sarah Pitts, head of technical at Vitacress Herbs, comments: “As a business we have integrity which is important, and we have a solid foundation of caring and wanting to do a good job.”

David adds: “As a business, if we try to operate with ‘quick fixes’, we will fail. Instead, we are a quality business and that means taking pride in everything we do. It’s about every job well done and the pride in the Vitacress badge and I for one, am proud of the rigour and accountability that I see in action every day.”

Congratulations to Ellie Errett, Agronomist at Vitacress Herbs, for achieving her BASIS Certificate in Crop Protection. Ellie was awarded her certificate following months of hard work. Below she talks about what it means to her in a professional and personal context.

So, tell us a bit about your qualification…

I did the BASIS Certificate in Crop Protection – Commercial Horticulture. It’s a 6-month course which includes a combination of classroom-based learning, a practical project and visits to growers. It’s a lengthy course and crams in a lot of information but luckily our exam was just in time for Christmas!

Who is BASIS?

BASIS is an organisation which supports professional development across land management and food production. It provides this support through training courses, professional registers and auditing schemes. However, once you’ve passed your exams, there’s no resting on your laurels! Once you have completed the course you have to continue to collect CPD (Continued Professional Development) points every year to maintain membership and ensure your knowledge and skills are kept up to date.

What makes this qualification valuable?

The qualification is renowned across the fresh produce industry and has a reputation for high standards. Many people from growers, to fertiliser and pesticide suppliers, to R&D managers, to biological control suppliers have completed the course.

This is just the beginning of my skills journey in food production – my BASIS membership provides me with a career of learning the most up to date knowledge in the sector. The course brings new skills and knowledge into the business whilst enabling me to do our jobs better. Whilst aspects of Vitacress production honour the traditions of our industry, we also strive to remain innovative and forward thinking.

The course was on integrated pest management, which is a key topic for our industry – we need to protect our crops from pests and diseases, but we want to do so in an environmentally friendly way. Vitacress cares about its produce, the environment, and its customers. Training employees with courses like this helps Vitacress to ensure that we grow the best possible crops, in the most environmentally conscious way. This means our customers are buying nutritious, affordable fresh food whilst not having to worry about their personal impact on the environment.

Is it rare for fresh produce companies to have specialists with this qualification?

Many assured food standards agencies like Red Tractor, who work closely with supermarkets, require anyone providing advice on the use of professional plant protection products to be BASIS qualified. It’s not mandatory for fresh produce companies to employ people with this qualification, but Vitacress values professional development and knows how important it is for us to continue to develop our skills.

What areas did you study (in simple terms please)?

I studied integrated pest management which is the prevention, detection and control of pests and diseases in an environmentally conscious way. Rather than relying on chemical pesticides, the course taught cultural controls, natural predators of pests, and bio stimulants which strengthen the plants and make them more resilient to attack. I also learnt about the laws and legislation surrounding the use, application, storage, and approval process for plant protection products.

Is Vitacress good at supporting L&D and additional training?

Yes, Vitacress has a history of investing in training and development of its employees through courses like BASIS. Most of the agronomy teams in Vitacress Salads and Herbs are either BASIS trained or have a similar qualification.

How will it support your development?

The course has taught me a lot about integrated pest management which is now helping direct my research and development to help our growers. It will help me in my future career as it’s a qualification that is highly desired in the industry. I never thought I’d see the day I can put letters after my name! Who wouldn’t be proud of that?!

Meet Holly Geipel, our Commercial Manager for Horticulture. She recently attended the RHS Chelsea Flower Show as part of an exhibit celebrating the RHS 200th Anniversary of Education and Training.

Showcasing some very talented people (including Holly!) who work in the Horticulture industry, it highlights an ever-growing diverse, interesting and exciting industry to be part of.

Holly comments: “It was quite surreal. I stood in front of a somewhat large photo of myself! It was part of an exhibit featuring profiles of young people working in the industry. There was such a buzz around the exhibit, and it was great to see genuine interest from the public in the careers of the individuals.”

She was photographed alongside Freddie Strickland who was the RHS Young Designer of the Year in 2021. Holly explains “Freddie is another member of the Young People in Horticulture Association (YPHA) who works hard with a similar aim in mind; to raise the profile of Horticulture as a career option for young people.”

As Holly says, there’s still a long way to go to get Horticulture on the careers radar of many young people, but the YPHA is working hard to make this happen.

Vitacress Salads’ prepared salad brand, Steve’s Leaves, has redesigned its salad bag to make it fully recyclable, whilst also reducing packaging by 17%. In the brand’s 10th anniversary year, this move will result in a significant reduction of plastic packaging by removing 1.5T per year. The fresh new pack design also emphasises the unique spring water wash and biodiversity farming programme.

Head of Innovation & Marketing at Steve’s Leaves, says “We wanted to update our packaging to help consumers make quicker choices at shelf and to reassure them that we’re doing the right thing for the environment. Our brand purpose resonates with consumers more than ever, as they look for ethically grown, high quality and  great tasting products.”

Steve’s Leaves are grown on farms working hard to enhance nature. They are washed in Hampshire spring water, using net zero water in the salad washing process, and packed in pillow packs filled with fresh air, which ensures the leaves remain fresh throughout the entire supply chain journey. The reduced portion sized bags help to minimise waste.

The range includes: bursting with goodness Baby Spinach & Super Leaves, mild and colourful Sweet Beets & Little Leaves, peppery Baby Watercress & Little Leaves and sweet Pea Shoots & Baby Leaves.

For more information visit www.stevesleaves.co.uk